Area Sales Manager (Amritsar)

Job Title Area Sales Manager (Amritsar)

Report To Regional Sales Manager

Department Biscuits

Qualification & Experience
EDUCATION OR EQUIVALENT EXPERIENCE
·          Graduate, 5-7 yrs of Experience ,
·          Staples ,FMCG company with srong distribution presence and ability to build a green filed distribution in relevant geographies
·          MBA preferred
SPECIALIZED KNOWLEDGE AND / OR SKILLS
·          MS skills
·          Web browser and Internet functionalities
·          Android Mobile App Usage and Monitoring

Location Amritsar

Job Purpose

Responsible for driving volumes, distribution targets and people objectives in the assigned territory.

What external factors(competition/government controls/market locations etc) affect achievement of the position accountabilities

·         Cremica’s relationship with the Distributors and Retailers

·         Competition activity on pricing and trade promotions

·         Outlook of the Biscuti industry/ Festivals etc.

Frequency & Purpose of the contacts which the position requires:

·         RSM/ SO/SS/SR

·         SCM

·         Distributor

·         Field Sales

·         Finance

·         SFA Team

Other Requirements

·          Functional Knowledge of local language and terrain.

Key Responsibility

·          Achieve primary & secondary volume.

·          Managing Distributors/ Super Distributor.

·          Managing wholesalers /SRO/large traders

·          Distributor Appointment and Management and Credit Management

·          Recruit , coach, retain DSMs/SR/SO

·          Ensure physical availability of fresh stocks in the assigned territory

·          Ensure displays as planned

·          Price discovery in stipulated time intervals.

·          DSM productivity as targeted.

·          Distribution growth as targeted.

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